For Publishers

Best Halloween Costumes for Publishers in 2021

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best-halloween-costumes-for-publishers-in-2021
For Publishers
For Publishers

Best Halloween Costumes for Publishers in 2021

Two years ago you may have been talking to your co-workers about what Halloween costume they would be wearing to the office. The administrative assistant passed around a sign-up sheet to anyone who wanted to contribute to the Halloween office party potluck. An office Halloween celebration was in the works!  On Halloween, some of you ...

leadsmarket-celebrates-10-years
Company Updates
Company Updates

LeadsMarket Celebrates 10 Years: A Thank You from Our Management Team

It feels like yesterday when we had an idea for a company that would meet the demands of the booming lead generation industry. That day was ten years ago. As we celebrate ten years in business and continue to remain strong, there are a few groups that we have to credit. Thank You to Our ...

how-do-interest-rate-caps-affect-customers
For Lenders
For Lenders

How Do Interest Rate Caps Affect Customers?

Table of Contents What Influences Interest Rate Costs?What has the Regulation of Loan Interest Rates Been?Interest Rate Caps Do More Harm Than Good to ConsumersConclusion It’s hard to argue that access to credit should be limited to specific groups of people. It’s challenging for some people to purchase big ticket items like a house or ...

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fcra-lawsuits
For Publishers
For Publishers

FCRA Lawsuits Are on the Rise; What Can You Do To Protect Yourself?

Previously, we covered a rise in ADA-related lawsuits and provided a few actionable steps to assist with your compliance efforts. This week, we spotlight another type of litigation that’s gaining momentum — FCRA lawsuits. What Is the FCRA and What Does It Do? The Fair Credit Reporting Act (FCRA) is legislation aimed to ensure the ...

cookie-less-world
For Publishers
For Publishers

Google Is Betting On a Cookie-Less World—What Does This Mean for You and the Digital Marketing Industry?

On Tuesday, January 14, 2020, Google announced its plans to phase out third-party cookies by 2022. Of course, this comes as no surprise since they announced their new initiative to develop a set of open standards called Privacy Sandbox in August 2019. This news sent shockwaves throughout the marketing ecosystem since Google accounts for 64% ...

2021-mid-year-refresh
For Publishers
For Publishers

2021 Mid Year Refresh

As we reach the halfway mark of 2021, we’re starting to see the light at the end of the tunnel. COVID-19 cases are going down in most states, and people are getting vaccinated, anxious to return to their lives. As states start to open up and businesses return to normal, it’s crucial to take a ...

keys-to-success-in-2021
For Lenders
For Lenders

Keys to Success in 2021

As we enter the Pandemic’s first anniversary, we asked our Lender Team to reflect on what was essential to lenders’ survival over the past year and what will lead to success in 2021.  Here are the four core tenets they came up with: #1 Collaboration The spirit of collaboration and research with our partners has ...

payday-offers-and-marketing-channels
For Publishers
For Publishers

Payday Offers and Marketing Channels

How you can take advantage of the massive opportunity with Payday Offers, plus the best Channels and Tactics for promotion. It’s no secret that the Lending Industry is vast. There’s a loan for just about every type of consumer. At LeadsMarket, we’ve learned what are the different ingredients of success within the small-dollar loan market. ...

tips-on-marketing-strategies-to-face-a-recession
For Publishers
For Publishers

Tips on Marketing Strategies to Face a Recession

Table of Contents How Can Marketing Help?What Can You Do?Where should I focus my campaigns? As the COVID-19 situation continues to evolve, and the status quo seems to change every hour, with the only constant being uncertainty. While it may seem incredibly challenging to operate without a script, you aren’t the only one that’s feeling ...

what-is-pay-per-lead
For Publishers
For Publishers

What Is Pay Per Lead?

Table of Contents What is Pay Per Lead?How Does Pay Per Lead Work?LeadMarket’s Pay per Lead Affiliate Program Pay per Lead is an integral part of our business model here at LeadsMarket. While this practice originated in the ’90s, it continues to play a massive role in the world of e-commerce, regardless of the vertical ...

the-history-of-subprime-personal-loans
For Publishers
For Publishers

The History of Subprime Personal Loans

Table of Contents Payday LoansInstallment LoansPersonal LoansThe distinctions between these loan types.Current Trends In this post, we will discuss information and details about subprime loans. This will serve as an introduction to the different types of subprime loans available, their consumer base, and the differences of each one. First, how does the lending industry generally ...

ada-lawsuits-on-the-rise
For Publishers
For Publishers

ADA lawsuits on the rise

In this post, we want to highlight a current trend that is showing no signs of slowing down. We’re talking about the rise of ADA lawsuits against websites both big and small. This is a result of the digital age we live in, where more and more people utilize the internet for their day-to-day activities.  ...

case-study-smart-leads
For Lenders
For Lenders

Case Study Smart Leads

Table of Contents Strategic Challenge: Connect Consumers with LendersOur SolutionOur ProcessOur Customers’ ResultsA Customer-Friendly Solution Strategic Challenge: Connect Consumers with Lenders As a facilitator, LeadsMarket.com looks in two distinct directions when considering customer improvements. This process allows us to find ways to innovate the process of both conversion rates and cost-per-funded loan rates. We noticed ...

where-to-get-payday-loan-leads
For Lenders
For Lenders

Where to Get Payday Loan Leads

Table of Contents Let’s Use This Statistic to Explain the 5 W’s of Marketing. Where Do Payday Loans Fit Into This Scenario?What Is the Market Like?GeofencingThis Presents an Excellent Opportunity for Online Lead Generation.  In today’s market, it’s imperative to know the 5 W’s of Marketing. That’s right, the 5 W’s, not 5 P’s. These are:  ...

history-of-lead-generation
For Publishers
For Publishers

History of Lead Generation

Table of Contents Where Was Lead Generation Born?Are They Still Around?What Does Lead Generation Look Like Today? Here’s a fantastic video on our YouTube channel that summarizes this blog post. In these uncertain and unprecedented times, it can seem like everything is up in the air. While change can be a scary thing, it can ...

is-your-lead-provider-in-regulatory-danger
For Publishers
For Publishers

Is your lead provider in regulatory danger?

In this industry, it’s vital to consider the history of your leads provider, and whether or not they are subject to regulatory enforcement actions, like an enforcement action or consent order. You might think that your service provider’s issues don’t affect you, but that’s not always the case. The truth is that consent orders often ...

facebook-is-removing-certain-filters
For Lenders
For Lenders

Facebook is Removing Certain Filters (But We’re Not)

Table of Contents What Is Facebook Changing?Why Is Facebook Doing This?What About LeadsMarket?What is “Disparate Impact” Discrimination? We wanted to bring some recent news to your attention because it could affect certain advertising campaigns across the lending industry. Earlier this year, Facebook agreed to change the way advertisers can use filters in industries like credit, ...

best-ways-to-generate-payday-loan-leads
For Lenders
For Lenders

Best Ways to Generate Payday Loan Leads Infographic

If you’re looking to generate payday loan leads quickly and effectively, there are a number of different strategies you might consider trying. Online lending is an industry that continues to grow, as technology improves and more and more people start going online for their lending needs. In order to best position yourself for success in ...

how-to-make-money-with-pay-per-click-affiliate-marketing
For Lenders
For Lenders

How to Make Money with Pay Per Click Affiliate Marketing?

Table of Contents Here’s How to Make Money with PPC Affiliate MarketingCreate an awesome website or blogUtilize strategies that generate high-quality traffic to your website.Partner with PPC affiliate programsSell PPC advertising on your website. As noted by Authority Hacker, merchants see an average of 23 percent of their revenues coming from affiliate marketing. And according ...

how-to-succeed-as-an-affiliate-marketer
For Lenders
For Lenders

How to Succeed as an Affiliate Marketer

Table of Contents How to Succeed at Affiliate MarketingSuccessful Affiliate Marketers Work HardThe Best Affiliate Marketers Create ValueTop Affiliate Marketers Understand Online MarketingHigh-Earning Affiliate Marketers Leverage Social Media Conclusion As an affiliate marketer, your goal is to make money by promoting someone else’s products or services. But how do you become a successful affiliate marketer? Try ...

how-to-become-a-payday-lender
For Lenders
For Lenders

How to Become a Payday Lender

Table of Contents Here’s How to Become a Payday LenderCreating Your Business PlanOpening a StoreGetting FundingBuilding Your Customer BaseUnderstanding and Following RegulationsDetermining Eligibility and Terms As noted by the Penny Hoarder, about 12 million Americans turn to payday loans each year for short term financial help. For some people, these types of loans are the ...

how-to-do-pay-per-call-affiliate-marketing
For Lenders
For Lenders

How to Do Pay Per Call Affiliate Marketing

Table of Contents The History of Pay Per Call MarketingThe Modern Pay Per Call ModelBenefits for AdvertisersBenefits for PublishersBenefits for CustomersThe Best Marketing Channels for Pay Per CallThe Power of Pay Per Call Most people know what pay per click marketing is, but many are unaware that a similar model is available to generate calls. ...

adwords-advertising-policies-for-payday-loans
For Lenders
For Lenders

AdWords Advertising Policies for Payday Loans

Table of Contents Payday Loans AdWords Advertising PoliciesGoogle AdWords Requirements for Payday Loan AdsDoes AdWords Ban Payday Loan Ads?Payday Lenders Are Still Advertising with GoogleHow Companies Get Around AdWords Requirements In July 2016, Google ads for payday loans fell under a new AdWords advertising policy. “We will no longer allow ads for loans where repayment ...

how-to-find-business-loan-leads
For Lenders
For Lenders

How to Find Business Loan Leads

Table of Contents How to Find Business Loan LeadsSearch AdvertisingSearch Engine OptimizationFacebook AdsInstagram AdsEmail MarketingAffiliate MarketingConclusion Lead generation can be an important part of a commercial lender’s business’s strategy. The first step in closing a commercial loan, after all, is to find business owners who want to borrow money. But what’s the best way to ...

the-best-sites-for-free-online-advertising
For Lenders
For Lenders

The Best Sites for Free Online Advertising

Table of Contents Free Online Advertising SiteseBayCraigslistGumtreeOLXClassifiedAds.comAdPostAdsGlobe Organic Social Media Believe it or not, there are plenty of websites where you can do advertising for free. There’s a reason why people have been posting classified ads for so many years. It’s a cost-effective way to get the word out about your product, service, or business ...

different-types-of-consumer-short-term-loans-available
For Publishers
For Publishers

Different Types Of Short Term Consumer Loans Available

Table of Contents Payday LoansCash AdvancesPayday Advances Many people turn to short-term consumer loans when they are in need of quick funds. This money can be used to pay for electricity, food, emergency supplies and gas. There are no restrictions on how the money can be spent. That is why there is a lot of ...

glossary
For Publishers
For Publishers

Glossary

A AdWords: An advertising service offered by Google for its search engine. Analytics: Analytics are reports on ad campaign data, showing you the numbers and comparisons of everything to help you make future decisions. Analytics can be provided to you by your publisher network, AdWords, or another service. B Back end: The “behind the scenes” ...

pay-per-call-marketing-methods
For Publishers
For Publishers

Pay Per Call Publisher Marketing Methods, Ideas, and Tips

Table of Contents What Pay-Per-Call Marketing methods can be used to generate phone leads?Email to callClick to callSMS to CallBanner to callWebsite to callHold to callRadio to callOnline Radio to CallTV to callFlyer to callYellow Pages to callPay Per View (PPV) to CallWhatsApp to callWeChat to callViber to callSkype to callConclusion What Pay-Per-Call Marketing methods ...

making-big-money-by-promoting-auto-loans
For Publishers
For Publishers

Making Big Money by Promoting Auto Loans

Table of Contents Create Unique Niche KeywordsFulfill a Desire or WantPut the Focus on Sales Leads Auto loans have long been a lucrative business. Like with homeownership, having an auto loan creates collateral that the loan company can use in case the loan goes into default. This makes an auto loan one of the most ...

promoting-payday-loans-without-ppc-marketing
For Publishers
For Publishers

Promoting Payday Loans Without PPC Marketing

There seems to be offers galore and business models coming from all different sides to help you make money in internet marketing. These aren’t usually about a service or product. Instead, they are advising you on how to target your audience. One of the most straightforward and most effective ways to do this has been ...

tips-for-how-to-become-a-payday-loan-publisher
For Publishers
For Publishers

Tips for How to Become a Payday Loan Publisher

Table of Contents Research ProvidersAsk About SupportReach Your CustomersAdd a Marketing PlanUnderstand Payment Terms Payday loans have become a controversial topic. However, the fact still remains that there is still a popular need for such services. The large fees and high interest rates of these loans are what make them worth the risk to lenders, ...

20-ways-to-boost-online-lead-generation
For Publishers
For Publishers

20 Ways to Boost Online Lead Generation

Table of Contents 1. Engagement2. Infographics3. Add a Thank You CTA4. Remarketing5. Gathering Data6. Starting a Podcast7. Radio Guest8. Guest Writer9. Promote Clients10. Using Influencers11. Volunteer as a Source for a Reporter12. LinkedIn Searches13. LinkedIn Publishing14. Display Studies and Reviews on Social Media15. Other Social Media16. Alliance17. Newsjacking18. Combining Social Media with Email19. Online Open ...

car-loan-options-described
For Publishers
For Publishers

Car Loan Options Described

Table of Contents A Home Equity Loan Can Finance A Vehicle PurchaseGet A New Car Loan to Finance The Original PurchaseAuto Refinance Loans Help When Financial Circumstances ChangeLease Buyout Loans Provide Purchase Financing When the Lease Expires When a car is purchased, there is a good chance that the buyer will ask for a loan ...

how-a-banner-ad-can-attract-attention
For Publishers
For Publishers

How a Banner Ad Can Attract Attention

Table of Contents Design an ad that demands attentionMake it unusualPlace your ad in the best spots on the pageBe specificEmphasize your best selling pointPlace a strong appeal to action in your adConclusion Some website designers dismiss banner advertisements as ineffective. They say that most Internet users do not even notice them, that they do ...

weighing-the-pros-and-cons-of-short-term-personal-loans
For Publishers
For Publishers

Weighing the Pros and Cons of Short-Term Personal Loans from a Consumer Point of View

Table of Contents Flexible Payback PlansBad Credit ApprovedShort-Term CommitmentCash TodayCollateral is UnnecessaryCompounding the Debt ProblemExcessive Interest Emergencies happen every day in life, from faulty car transmissions to medical injuries. In most cases, consumers will need instant access to cash to pay off these emergency items. When savings isn’t available, it’s possible to turn to a ...

5-proven-tactics-for-increasing-leads-and-improving-your-loan-marketing-strategy
For Publishers
For Publishers

5 Proven Tactics for Increasing Leads and Improving Your Loan Marketing Strategy

Table of Contents 1. Take a Closer Look at Your Email Marketing2. Don’t Underestimate Responsive and Mobile Design3. Don’t Skimp on Graphics4. Boost Your Posts on FacebookEncourage ReviewsIn Review Loan marketers are working around the clock to devise fresh marketing strategies for the new year. Here, we’ll discuss a few tactics for not only getting ...

the-importance-of-mobile-website-optimization
For Publishers
For Publishers

The Importance of Mobile Website Optimization

Table of Contents Optimizing Content for MobileImages on Mobile DevicesNavigating ContentClickable Contacts Everyone knows how popular mobile has become. In 2015, mobile surpassed desktop in terms of traffic. This trend is likely to continue. As a result of this development, you have to make sure that your website is optimized for mobile. Optimizing Content for ...

is-your-company-phone-number-being-marked-as-spam
For Lenders
For Lenders

Is your company phone number being marked as spam?

Because our industry involves dealing with customers’ finances, it’s absolutely critical to foster trust with customers. 

We want to bring to your attention something that’s been happening with some of our partners: having company phone numbers marked as “Spam.” If you attempt to call a customer, but the number shows up as “Spam” or something similar, the customer likely will not pick up the phone. This can negatively impact conversion rates and it will damage customer trust in your business.

too-many-cooks
For Lenders
For Lenders

Too Many Cooks?

At LeadsMarket, we pride ourselves on looking out for our lender-partners. This week we wanted to highlight the importance of limiting the number of “cooks” in your business “kitchen.”

It’s true there may be a benefit to outsourcing certain functions of a business–operations, HR, marketing, etc. It’s impossible to do everything oneself. But, by the same token, the more people that are involved in a business process, the greater the risk of unintended consequences.

4-easy-ways-to-optimize-lead-buying
For Lenders
For Lenders

4 Easy Ways To Optimize Lead Buying

We thought it would be prudent to remind you of a few tips on how to optimize your lead buying for now and the rest of the year.

3-tips-for-the-slow-season
For Lenders
For Lenders

3 Tips For The Slow Season

This time of year is often considered the “slow season” in the online lending industry. That’s why it’s even more important to take steps that can optimize your performance in the coming months, so you can continue to meet your goals for the year.

leadsmarket-company-culture
Company Updates
Company Updates

Why LeadsMarket’s Company Culture is the Best in Lead Gen

There’s no doubt that the lead generation industry is booming, and it has been for many years now. But with so many new companies cropping up seemingly every day, it can be hard to figure out which businesses have strong company cultures, and which are shady fly-by-night operations.

varieties-of-lead-fraud
For Lenders
For Lenders

How many varieties of lead fraud are there?

There are countless varieties of lead fraud, including different types of consumer fraud, affiliate/publisher fraud, platform fraud, attorney fraud, etc. With so many different types of fraud–and a never-ending cycle of new fraud being developed–the industry needs providers with the right culture and the right resources to continuously combat fraud. It’s never a “one-and-done” solution.

small-networks-vs-large-networks
For Publishers
For Publishers

Small Networks vs. Large Networks (What To Look For)

When you work with LeadsMarket, you get increased opportunities, advanced tools, and strategies to improve performance and compliance–all of which can lead to higher payouts.

what-you-need-to-know-about-data-leaks
For Lenders
For Lenders

What You NEED To Know About Data Leaks

You could be leaking data, which can cause huge headaches for your business. Data leaks occur when internal data is transferred outside of your organization by employees or outside actors without authorization. They can come from a variety of sources, including rogue employees, faulty software, poor IT practices, or bad vendors.

2-ways-to-increase-revenue-in-2019-as-a-lender
For Lenders
For Lenders

2 Ways to Increase Revenue in 2019 as a Lender

LeadsMarket’s tried and true network makes it easy for you to take advantage of these opportunities with a very effective decline monetization path and significant click volume. Many of our partners have already taken advantage of these strategies.

measuring-epls-across-networks
For Publishers
For Publishers

Learn how to REALLY measure EPLs across lead networks

Looks can be deceiving – this statement could apply to a variety of different situations, including your marketing data. We understand the importance of data-driven decision making in the online space, but sometimes the numbers don’t tell the entire story.

8-costly-myths-from-other-payday-loan-networks
For Publishers
For Publishers

8 costly myths from other payday loan networks

At LeadsMarket, we know how to convert your leads into revenue. That’s why we don’t rely on tricks or false claims to get your business. We simply deliver results.

why-you-need-to-care-about-manipulated-data
For Lenders
For Lenders

Why you NEED to care about manipulated data

As more data comes in during the final weeks of the year, we want to alert you to a potential pitfall that could seriously impact your business. We’ve heard that some of our lender partners may be seeing manipulated data from some of their other channels.

circle-wins-e-money-license-partners-with-barclay
For Lenders
For Lenders

Circle Wins E-Money License, Partners With Barclay

The possibilities for publishers are multiplying. From click to call search ads to
online display ads, classified ads to other creative marketing methods it can
be challenging to figure out what tactic will generate the most conversions…

exclusive-banking-financial-services-now-offered-through-fintech
For Lenders
For Lenders

Exclusive Banking Financial Services Now Offered Through FinTech

Many Americans at the lower end of the economic ladder struggle with money management
issues. Numerous households live paycheck to paycheck, saving too little and
considering investment too late. The poor and minority groups are often subject
to debt traps, high-risk lending practices and redlining…

fintech-mobile-banking-and-the-changing-dynamic-turning-the-finance-industry-on-its-head
For Lenders
For Lenders

Fintech, Mobile Banking and the Changing Dynamic Turning the Finance Industry on Its Head

Once upon a time, financial transactions took place in banks. Whether you wanted
to open a savings account or invest in the stock market, the decisions were largely
made in a facility with trained financial experts to help consumers manage their
assets and investments. For customers, this meant that most interactions were
face-to-face. You had a personal banker or a money…

how-emerging-financial-technology-can-combat-poverty
For Lenders
For Lenders

How Emerging Financial Technology Can Combat Poverty

Although the United States is a wealthy nation, the gap between rich and poor Americans
is ever-widening. Resources that are available to the wealthiest citizens are often woefully
out-of-reach of the United States’ poorest. Financial technology–commonly known as
“Fintech”–has the potential to transform the lives of these lower-income Americans…

lenditusa-has-grown-as-online-lending-matures
For Lenders
For Lenders

LenditUSA Has Grown as Online Lending Matures

The LenditUSA 2016 event was bigger this year than ever before. In just three years, the LenditUSA gathering of 375 industry professionals has blossomed into a global event with well over 3,500 in attendance. Labeled as a “must-attend” industry event, it’s safe to say that Lendit has solid footing in the online lending market…

traditional-banking-losing-out-to-fintech
For Lenders
For Lenders

Traditional Banking Losing Out to FinTech

Technology is changing the way we do everything. We shop online with Amazon and other
internet vendors. We find vacation accommodations from alternative hosts online with Airbnb.
We ride share with Lyft and Uber instead of using taxi services. Finally, technology is updating
and changing the way we manage our finances. FinTech is in the category of businesses that uses…

traditional-banks-getting-a-run-for-their-money-from-nimble-innovative-fintech-startups
For Lenders
For Lenders

Traditional Banks Getting a Run for Their Money from Nimble, Innovative Fintech Startups

The world continues to change and evolve to keep pace with emerging technologies
across all sectors. Fintechs, or financial technology firms, have posed a threat
to traditional banks for years, offering many banking and financial services in a
more user-friendly and cost-effective way. From wealth management to lending and…

why-fintech-lenders-are-snatching-up-more-personal-loan-business
For Lenders
For Lenders

Why Fintech Lenders Are Snatching Up More Personal Loan Business

In the past months a new type of loan service has shown signs of rapid growth – Fintech loan shopping tools. At first glance, these new solutions sound simple enough; a way to browse for available loans via online portals. But the success of Fintech services is based on much more than just that, and the trends enabling that success are changing the personal finance market as a whole.

5-reasons-millennials-prefer-alternative-lenders
For Lenders
For Lenders

5 Reasons Millennials Prefer Alternative Lenders

Once considered a very small niche within the lending market, peer-to-peer lending is starting to go mainstream. Recently, two such lenders, Lending Club and OnDeck Capital, have both raised several million dollars each by going public through their respective IPOs. What is the secret to their success? Millennials. More and more millennials it seems are establishing businesses and are in need of raising capital. Previous generations went through traditional sources such as banks, but millennial business owners appear to prefer peer-to-peer lending groups. Here are five reasons millennials prefer alternative lenders rather than traditional lenders.

banks-and-marketplace-lenders-an-unlikely-match
For Lenders
For Lenders

Banks and Marketplace Lenders: An Unlikely Match

With the growing popularity of marketplace lenders, traditional banks are taking notice of the emerging competition. Meanwhile, marketplace lenders are looking to grow their currently niche client base. Instead of stoking a rivalry, however, some financial institutions from both groups have decided to team up. Such partnerships promise the convenience of marketplace lending with the familiarity and performance of a brick-and-mortar bank.

why-both-installment-and-payday-loans-are-under-regulatory-scrutiny
For Lenders
For Lenders

Why Both Installment And Payday Loans Are Under Regulatory Scrutiny

Both payday loans and installment loans are often described as “small dollar, high-cost loans,” because they are usually for relatively small amounts of money at high rates of interest.

There are many options, but a payday loan will typically be for an amount between $100 and $1,500 dollars for a period of no more than 30 days. As the term “payday” suggests, the idea is that the loan should be repaid when the borrower receives their next paycheck – typically within two to four weeks. The payday loan industry is currently estimated to be worth approximately $38 billion.

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