Loan marketers are working around the clock to devise fresh marketing strategies for the new year. Here, we’ll discuss a few tactics for not only getting more leads, but getting quality leads as well. These days, it’s not as simple to turn heads with a generic marketing hook. Instead, you’ll need to learn how to […]
Everyone knows how popular mobile has become. In 2015, mobile surpassed desktop in terms of traffic. This trend is likely to continue. As a result of this development, you have to make sure that your website is optimized for mobile. Optimizing Content for Mobile The importance of content for websites has already been discussed. A […]
Because our industry involves dealing with customers’ finances, it’s absolutely critical to foster trust with customers.
We want to bring to your attention something that’s been happening with some of our partners: having company phone numbers marked as “Spam.” If you attempt to call a customer, but the number shows up as “Spam” or something similar, the customer likely will not pick up the phone. This can negatively impact conversion rates and it will damage customer trust in your business.
At LeadsMarket, we pride ourselves on looking out for our lender-partners. This week we wanted to highlight the importance of limiting the number of “cooks” in your business “kitchen.”
It’s true there may be a benefit to outsourcing certain functions of a business–operations, HR, marketing, etc. It’s impossible to do everything oneself. But, by the same token, the more people that are involved in a business process, the greater the risk of unintended consequences.
We thought it would be prudent to remind you of a few tips on how to optimize your lead buying for now and the rest of the year.
This time of year is often considered the “slow season” in the online lending industry. That’s why it’s even more important to take steps that can optimize your performance in the coming months, so you can continue to meet your goals for the year.
