For Publishers

2021 Mid Year Refresh

Jun. 29 2021

As we reach the halfway mark of 2021, we’re starting to see the light at the end of the tunnel. COVID-19 cases are going down in most states, and people are getting vaccinated, anxious to return to their lives. As states start to open up and businesses return to normal, it’s crucial to take a look at your campaigns and marketing strategies to ensure they’re in tip-top shape. 

Here are some tips to give your campaigns a midyear refresh, just in time for summer!

1. Data-Driven Analytics Always Get the Job Done

Data and analytics are the bread and butter of effective online marketing campaigns. 2020 proved that keeping these top-of-mind was the most effective strategy to account for the market’s constant changes. As the economy slowly starts to pick up, keep an eye on current market trends so you can be ready for when the demand for loans increases. LeadsMarket offers robust reporting tools to help you optimize your campaigns. You can run reports by day, hour, and state (to name a few) that will provide you with all of the data you need on your performance metrics. That way, you can shift your focus to verticals that are performing better and increase your payouts. Work smarter, not harder!

2. Stay in the Present and Keep Your Campaigns Nimble

If you want to harness the power of data-driven marketing, keep your campaigns flexible. Things can change on a dime, so ensuring your campaign’s budget allows for those changes in pace can set you up for success. Don’t forget to account for seasonal changes since these fluctuations are typically easier to predict. Nothing is ever set in stone, so you shouldn’t be either!

3. A Multi-Channel Approach Is the Way to Go

As the saying goes, “Don’t keep all your eggs in one basket!” A Multi-Channel approach has been a staple of the affiliate market industry, and for a good reason. Having a diverse portfolio of campaigns also goes in line with being agile and data-driven; whenever one channel isn’t doing well, you can always switch your focus to another that’s delivering better results. Create different campaigns for each traffic channel you’re interested in and then run reports on each vertical to compare their performance.  

The key to success with multi-channel campaigns is to hone in on each platform’s algorithm. Make sure you’ve optimized your campaigns for each vertical, and you’re good to go!

4. Compliance Is “Sexy” When Done Right!

2021 brought in a new White House administration. Expect more laws and regulations, especially in truth in advertising, privacy, and data security. While you already may have made changes to accommodate laws like California’s California Consumer Privacy Act (CCPA) or the European Union’s General Data Protection Regulation (GDPR), more changes are coming. If you’re a LeadsMarket affiliate partner, you don’t have to worry! Our legal and compliance team is always at the forefront of applicable laws and regulations, ensuring all our offers and materials are up to par!

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