For Lenders

How Do Interest Rate Caps Affect Customers?

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how-do-interest-rate-caps-affect-customers
For Lenders
For Lenders

How Do Interest Rate Caps Affect Customers?

Table of Contents What Influences Interest Rate Costs?What has the Regulation of Loan Interest Rates Been?Interest Rate Caps Do More Harm Than Good to ConsumersConclusion It’s hard to argue that access to credit should be limited to specific groups of people. It’s challenging for some people to purchase big ticket items like a house or ...

keys-to-success-in-2021
For Lenders
For Lenders

Keys to Success in 2021

As we enter the Pandemic’s first anniversary, we asked our Lender Team to reflect on what was essential to lenders’ survival over the past year and what will lead to success in 2021.  Here are the four core tenets they came up with: #1 Collaboration The spirit of collaboration and research with our partners has ...

case-study-smart-leads
For Lenders
For Lenders

Case Study Smart Leads

Table of Contents Strategic Challenge: Connect Consumers with LendersOur SolutionOur ProcessOur Customers’ ResultsA Customer-Friendly Solution Strategic Challenge: Connect Consumers with Lenders As a facilitator, LeadsMarket.com looks in two distinct directions when considering customer improvements. This process allows us to find ways to innovate the process of both conversion rates and cost-per-funded loan rates. We noticed ...

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where-to-get-payday-loan-leads
For Lenders
For Lenders

Where to Get Payday Loan Leads

Table of Contents Let’s Use This Statistic to Explain the 5 W’s of Marketing. Where Do Payday Loans Fit Into This Scenario?What Is the Market Like?GeofencingThis Presents an Excellent Opportunity for Online Lead Generation.  In today’s market, it’s imperative to know the 5 W’s of Marketing. That’s right, the 5 W’s, not 5 P’s. These are:  ...

facebook-is-removing-certain-filters
For Lenders
For Lenders

Facebook is Removing Certain Filters (But We’re Not)

Table of Contents What Is Facebook Changing?Why Is Facebook Doing This?What About LeadsMarket?What is “Disparate Impact” Discrimination? We wanted to bring some recent news to your attention because it could affect certain advertising campaigns across the lending industry. Earlier this year, Facebook agreed to change the way advertisers can use filters in industries like credit, ...

best-ways-to-generate-payday-loan-leads
For Lenders
For Lenders

Best Ways to Generate Payday Loan Leads Infographic

If you’re looking to generate payday loan leads quickly and effectively, there are a number of different strategies you might consider trying. Online lending is an industry that continues to grow, as technology improves and more and more people start going online for their lending needs. In order to best position yourself for success in ...

how-to-make-money-with-pay-per-click-affiliate-marketing
For Lenders
For Lenders

How to Make Money with Pay Per Click Affiliate Marketing?

Table of Contents Here’s How to Make Money with PPC Affiliate MarketingCreate an awesome website or blogUtilize strategies that generate high-quality traffic to your website.Partner with PPC affiliate programsSell PPC advertising on your website. As noted by Authority Hacker, merchants see an average of 23 percent of their revenues coming from affiliate marketing. And according ...

how-to-succeed-as-an-affiliate-marketer
For Lenders
For Lenders

How to Succeed as an Affiliate Marketer

Table of Contents How to Succeed at Affiliate MarketingSuccessful Affiliate Marketers Work HardThe Best Affiliate Marketers Create ValueTop Affiliate Marketers Understand Online MarketingHigh-Earning Affiliate Marketers Leverage Social Media Conclusion As an affiliate marketer, your goal is to make money by promoting someone else’s products or services. But how do you become a successful affiliate marketer? Try ...

how-to-become-a-payday-lender
For Lenders
For Lenders

How to Become a Payday Lender

Table of Contents Here’s How to Become a Payday LenderCreating Your Business PlanOpening a StoreGetting FundingBuilding Your Customer BaseUnderstanding and Following RegulationsDetermining Eligibility and Terms As noted by the Penny Hoarder, about 12 million Americans turn to payday loans each year for short term financial help. For some people, these types of loans are the ...

how-to-do-pay-per-call-affiliate-marketing
For Lenders
For Lenders

How to Do Pay Per Call Affiliate Marketing

Table of Contents The History of Pay Per Call MarketingThe Modern Pay Per Call ModelBenefits for AdvertisersBenefits for PublishersBenefits for CustomersThe Best Marketing Channels for Pay Per CallThe Power of Pay Per Call Most people know what pay per click marketing is, but many are unaware that a similar model is available to generate calls. ...

adwords-advertising-policies-for-payday-loans
For Lenders
For Lenders

AdWords Advertising Policies for Payday Loans

Table of Contents Payday Loans AdWords Advertising PoliciesGoogle AdWords Requirements for Payday Loan AdsDoes AdWords Ban Payday Loan Ads?Payday Lenders Are Still Advertising with GoogleHow Companies Get Around AdWords Requirements In July 2016, Google ads for payday loans fell under a new AdWords advertising policy. “We will no longer allow ads for loans where repayment ...

how-to-find-business-loan-leads
For Lenders
For Lenders

How to Find Business Loan Leads

Table of Contents How to Find Business Loan LeadsSearch AdvertisingSearch Engine OptimizationFacebook AdsInstagram AdsEmail MarketingAffiliate MarketingConclusion Lead generation can be an important part of a commercial lender’s business’s strategy. The first step in closing a commercial loan, after all, is to find business owners who want to borrow money. But what’s the best way to ...

the-best-sites-for-free-online-advertising
For Lenders
For Lenders

The Best Sites for Free Online Advertising

Table of Contents Free Online Advertising SiteseBayCraigslistGumtreeOLXClassifiedAds.comAdPostAdsGlobe Organic Social Media Believe it or not, there are plenty of websites where you can do advertising for free. There’s a reason why people have been posting classified ads for so many years. It’s a cost-effective way to get the word out about your product, service, or business ...

is-your-company-phone-number-being-marked-as-spam
For Lenders
For Lenders

Is your company phone number being marked as spam?

Because our industry involves dealing with customers’ finances, it’s absolutely critical to foster trust with customers. 

We want to bring to your attention something that’s been happening with some of our partners: having company phone numbers marked as “Spam.” If you attempt to call a customer, but the number shows up as “Spam” or something similar, the customer likely will not pick up the phone. This can negatively impact conversion rates and it will damage customer trust in your business.

too-many-cooks
For Lenders
For Lenders

Too Many Cooks?

At LeadsMarket, we pride ourselves on looking out for our lender-partners. This week we wanted to highlight the importance of limiting the number of “cooks” in your business “kitchen.”

It’s true there may be a benefit to outsourcing certain functions of a business–operations, HR, marketing, etc. It’s impossible to do everything oneself. But, by the same token, the more people that are involved in a business process, the greater the risk of unintended consequences.

4-easy-ways-to-optimize-lead-buying
For Lenders
For Lenders

4 Easy Ways To Optimize Lead Buying

We thought it would be prudent to remind you of a few tips on how to optimize your lead buying for now and the rest of the year.

3-tips-for-the-slow-season
For Lenders
For Lenders

3 Tips For The Slow Season

This time of year is often considered the “slow season” in the online lending industry. That’s why it’s even more important to take steps that can optimize your performance in the coming months, so you can continue to meet your goals for the year.

varieties-of-lead-fraud
For Lenders
For Lenders

How many varieties of lead fraud are there?

There are countless varieties of lead fraud, including different types of consumer fraud, affiliate/publisher fraud, platform fraud, attorney fraud, etc. With so many different types of fraud–and a never-ending cycle of new fraud being developed–the industry needs providers with the right culture and the right resources to continuously combat fraud. It’s never a “one-and-done” solution.

what-you-need-to-know-about-data-leaks
For Lenders
For Lenders

What You NEED To Know About Data Leaks

You could be leaking data, which can cause huge headaches for your business. Data leaks occur when internal data is transferred outside of your organization by employees or outside actors without authorization. They can come from a variety of sources, including rogue employees, faulty software, poor IT practices, or bad vendors.

2-ways-to-increase-revenue-in-2019-as-a-lender
For Lenders
For Lenders

2 Ways to Increase Revenue in 2019 as a Lender

LeadsMarket’s tried and true network makes it easy for you to take advantage of these opportunities with a very effective decline monetization path and significant click volume. Many of our partners have already taken advantage of these strategies.

why-you-need-to-care-about-manipulated-data
For Lenders
For Lenders

Why you NEED to care about manipulated data

As more data comes in during the final weeks of the year, we want to alert you to a potential pitfall that could seriously impact your business. We’ve heard that some of our lender partners may be seeing manipulated data from some of their other channels.

circle-wins-e-money-license-partners-with-barclay
For Lenders
For Lenders

Circle Wins E-Money License, Partners With Barclay

The possibilities for publishers are multiplying. From click to call search ads to
online display ads, classified ads to other creative marketing methods it can
be challenging to figure out what tactic will generate the most conversions…

exclusive-banking-financial-services-now-offered-through-fintech
For Lenders
For Lenders

Exclusive Banking Financial Services Now Offered Through FinTech

Many Americans at the lower end of the economic ladder struggle with money management
issues. Numerous households live paycheck to paycheck, saving too little and
considering investment too late. The poor and minority groups are often subject
to debt traps, high-risk lending practices and redlining…

fintech-mobile-banking-and-the-changing-dynamic-turning-the-finance-industry-on-its-head
For Lenders
For Lenders

Fintech, Mobile Banking and the Changing Dynamic Turning the Finance Industry on Its Head

Once upon a time, financial transactions took place in banks. Whether you wanted
to open a savings account or invest in the stock market, the decisions were largely
made in a facility with trained financial experts to help consumers manage their
assets and investments. For customers, this meant that most interactions were
face-to-face. You had a personal banker or a money…

how-emerging-financial-technology-can-combat-poverty
For Lenders
For Lenders

How Emerging Financial Technology Can Combat Poverty

Although the United States is a wealthy nation, the gap between rich and poor Americans
is ever-widening. Resources that are available to the wealthiest citizens are often woefully
out-of-reach of the United States’ poorest. Financial technology–commonly known as
“Fintech”–has the potential to transform the lives of these lower-income Americans…

lenditusa-has-grown-as-online-lending-matures
For Lenders
For Lenders

LenditUSA Has Grown as Online Lending Matures

The LenditUSA 2016 event was bigger this year than ever before. In just three years, the LenditUSA gathering of 375 industry professionals has blossomed into a global event with well over 3,500 in attendance. Labeled as a “must-attend” industry event, it’s safe to say that Lendit has solid footing in the online lending market…

traditional-banking-losing-out-to-fintech
For Lenders
For Lenders

Traditional Banking Losing Out to FinTech

Technology is changing the way we do everything. We shop online with Amazon and other
internet vendors. We find vacation accommodations from alternative hosts online with Airbnb.
We ride share with Lyft and Uber instead of using taxi services. Finally, technology is updating
and changing the way we manage our finances. FinTech is in the category of businesses that uses…

traditional-banks-getting-a-run-for-their-money-from-nimble-innovative-fintech-startups
For Lenders
For Lenders

Traditional Banks Getting a Run for Their Money from Nimble, Innovative Fintech Startups

The world continues to change and evolve to keep pace with emerging technologies
across all sectors. Fintechs, or financial technology firms, have posed a threat
to traditional banks for years, offering many banking and financial services in a
more user-friendly and cost-effective way. From wealth management to lending and…

why-fintech-lenders-are-snatching-up-more-personal-loan-business
For Lenders
For Lenders

Why Fintech Lenders Are Snatching Up More Personal Loan Business

In the past months a new type of loan service has shown signs of rapid growth – Fintech loan shopping tools. At first glance, these new solutions sound simple enough; a way to browse for available loans via online portals. But the success of Fintech services is based on much more than just that, and the trends enabling that success are changing the personal finance market as a whole.

5-reasons-millennials-prefer-alternative-lenders
For Lenders
For Lenders

5 Reasons Millennials Prefer Alternative Lenders

Once considered a very small niche within the lending market, peer-to-peer lending is starting to go mainstream. Recently, two such lenders, Lending Club and OnDeck Capital, have both raised several million dollars each by going public through their respective IPOs. What is the secret to their success? Millennials. More and more millennials it seems are establishing businesses and are in need of raising capital. Previous generations went through traditional sources such as banks, but millennial business owners appear to prefer peer-to-peer lending groups. Here are five reasons millennials prefer alternative lenders rather than traditional lenders.

banks-and-marketplace-lenders-an-unlikely-match
For Lenders
For Lenders

Banks and Marketplace Lenders: An Unlikely Match

With the growing popularity of marketplace lenders, traditional banks are taking notice of the emerging competition. Meanwhile, marketplace lenders are looking to grow their currently niche client base. Instead of stoking a rivalry, however, some financial institutions from both groups have decided to team up. Such partnerships promise the convenience of marketplace lending with the familiarity and performance of a brick-and-mortar bank.

why-both-installment-and-payday-loans-are-under-regulatory-scrutiny
For Lenders
For Lenders

Why Both Installment And Payday Loans Are Under Regulatory Scrutiny

Both payday loans and installment loans are often described as “small dollar, high-cost loans,” because they are usually for relatively small amounts of money at high rates of interest.

There are many options, but a payday loan will typically be for an amount between $100 and $1,500 dollars for a period of no more than 30 days. As the term “payday” suggests, the idea is that the loan should be repaid when the borrower receives their next paycheck – typically within two to four weeks. The payday loan industry is currently estimated to be worth approximately $38 billion.

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