For Lenders

4 Easy Ways To Optimize Lead Buying

May. 09 2019

We thought it would be prudent to remind you of a few tips on how to optimize your lead buying for now and the rest of the year.

With LeadsMarket, you have a variety of tools at your disposal. But the key to maximizing your success is knowing how to use these tools effectively. With that in mind, here is a list of a few simple steps you can take to boost your performance:

Review parameters

Parameters are one of the best ways to help ensure you receive quality traffic. But it’s also important to review them regularly. Take the time to evaluate income ranges, bank requirements, and traffic sources to make sure you aren’t missing any potential opportunities. Over time, traffic source performance can change, and we recommend resetting these sources from time to time to take advantage of this.

Weekly or monthly calls with LeadsMarket

Staying in contact is essential when it comes to maximizing performance. The more you communicate with your account managers, the better our team can understand your goals and desired strategies. We may be able to advise you on a new technique or opportunity that you hadn’t previously considered. It also gives you the opportunity to tell us directly how we are performing. If we see issues we can nip them in the bud and if traffic is doing well we can reach out to our Network to generate more of it.

Optimizing current campaigns

It’s always important to maintain your current campaigns, to make sure they are up to date and focused on attracting the type of consumers you’re looking for. As industry trends shift or your business goals change, you should take care to ensure your campaigns are optimized to best serve you. If you’re looking for optimization experts, LeadsMarket’s team of lender specialists can help keep your campaigns running at full speed. Weekly calls and disposition data can also help identify what is or isn’t working for your campaigns specifically.

Setting up new campaigns

Just as important as optimizing your current campaigns is knowing when to fire up new ones. For example, certain types of campaigns that perform well during the start of the new year might not be best positioned to carry you through the summer. Starting a new campaign can help bring in more traffic, and the LeadsMarket team is happy to help you set things up. A few examples of new campaigns would be one outside of your regular hours, one with a different pay frequency or income type, or a campaign for returning customers.

Following these few simple tips can make all the difference for the rest of the year. All it takes is a little time and attention to see a noticeable increase in performance. And if you’re curious about any specific strategy, contact your account manager at LeadsMarket.


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