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Loan marketers are working around the clock to devise fresh marketing strategies for the new year. Here, we’ll discuss a few tactics for not only getting more leads, but getting quality leads as well.
These days, it’s not as simple to turn heads with a generic marketing hook. Instead, you’ll need to learn how to show people that you’re an authentic individual offering genuine services. The idea is to humanize the brand you represent and simplify your workload in the process.
1. Take a Closer Look at Your Email Marketing
Even if you’ve already crafted a full-blown email strategy, you’ll want to spend a few moments evaluating how effective it is.
Your email content needs to accomplish two things:
- It must be personal and relatable.
- It must entice the reader.
In other words, don’t worry about selling. Worry about helping. Consistently offering useful content under your brand will establish you as an expert in the industry, and it will ultimately make you a memorable resource for a long time to come.
When generating leads, time is of the essence. This means you unfortunately won’t have all the time in the world to devote to your email strategy. Of course, you could take the freelance writing route, which would be working alongside companies such as Contently, Zerys, and Scripted to tackle just the writing portion of your strategy. On the other hand, you could leave the entire email marketing process to an all-in-one company like ours. We can handle every step of the process, including the writing, formatting, tracking, and sending aspects of email marketing.
Tip: You will always want to include a CTA (call to action) in your marketing emails. It’s a great way to nudge the reader to act.
2. Don’t Underestimate Responsive and Mobile Design
Recent studies have shown that a whopping 2/3 of emails are viewed via a mobile device. Additionally, 30% of visits to most any website is specifically mobile traffic. There’s no denying that mobile is officially a big deal. If you want to build a solid brand, you will need a responsive website.
A responsive design will ensure that your website is legible and easily navigable on any device with any screen size or resolution. Additionally, your emails should also utilize a responsive design. You can use tools like Litmus to ensure that a website page or email will look good on a wide range of screen sizes and resolutions before you officially launch.
3. Don’t Skimp on Graphics
The graphics you choose for your marketing content will inevitably send a significant message to your audience about your image and brand. In fact, a great (or terrible) graphic can significantly sway someone’s first impression of you before they even make your acquaintance.
Think about it like this. If you’re using clip art and bad stock photography to power your graphic strategy, it’s time to do a bit of reworking. You want to position yourself as a professional and an expert; bad graphics will only hinder you from doing so.
When we begin crafting marketing strategies for our loan customers, we try to use relatable graphics. For example, we might seek out images that are relative to states which we would like to target in particular.
Tip: Leave the little tasks to Fiverr. If you need something specific, such as an email template or a new logo, Fiverr can connect you to people who can quickly get the job done. The best part is that prices start at just $5!
4. Boost Your Posts on Facebook
Facebook isn’t a cure-all solution for marketing. That isn’t to say, however, that it can’t enhance and improve your marketing strategy. It’s impossible to ensure that all of your followers on Facebook will see your posts, but you can increase your exposure significantly.
Over the last 12 months, Facebook did quite a bit of tweaking to its News Feed algorithm. In short, posts you make from your business’s Facebook page are not guaranteed to make it to your followers’ News Feeds. It’s suspected that this tweak was implemented in an effort to introduce a new feature that allows Facebook page administrators to “promote” posts. When a post is promoted, it receives guaranteed exposure for all followers.
Here’s how you can fight back. Every 30 days or so, examine your Facebook page and locate your most important post. Preferably, make sure it’s one that you want lots of people looking at. For example, you might choose a link that will funnel traffic to your site. Look for the button that reads “Boost Post” and press it. It’s as simple as that.
As a starting point, promote your posts to your existing followers for $5 or $10. When a boosted post receives a click or even a “like,” the Facebook algorithm will take notice and begin showing the user more of your content.
Encourage Reviews
When people want to know about a service or product before they buy it, they’ll look up reviews on websites like Yelp and Amazon to check references about the service or product in question. People also research your loan website to determine if your business is trustworthy and good quality.
The best advice for accruing positive reviews and referrals from your customers is actually rather simple. You will need to implement a system in which your customer will be asked to review or refer your service just before they close on a loan with you.
Once the closing date has been officially set, you will use the immediate downtime afterwards to reach out and politely request their thoughts about your services. Specifically, you’ll want to encourage them to leave their review on whichever website or app you prefer.
It’s incredibly important that you make this requests near the closing date. This is the small window of time in which the customer will still be in the honeymoon period of the loan process. After all, they’re expecting to receive a large sum of money. Their spirits can’t be all that low. You can also make your request during the 1-2 weeks following the disbursement date. Make it easy for the customer to review your services. Send them a handy link that takes them right to the review or signup form (if applicable). As always, be sure to thank them for their time.
In Review
Potential leads are practically swarming the web! Keep in mind that time is not infinite, and you’ll need a solid automation process to craft a truly effective marketing strategy.
After reading this, you might set out to continue working independently on your marketing strategy, or you might come to us for our special touch. Either way, the important thing to take away is that you must show your customers that you are human, and that you are truly interested in helping them. This is the only way you will establish yourself as an expert in your field.
