For Publishers

History of Lead Generation

Where Was Lead Generation Born? Born during the beginning of the Renaissance, Marco Polo was one of the most prominent early European merchants and explorers to walk the trails of the Silk Road.  He even became a member of the court of famed Mongol ruler and founder of the Chinese Yuan Dynasty, Kublai Khan. That […]

Is your lead provider in regulatory danger?

In this industry, it’s vital to consider the history of your leads provider, and whether or not they are subject to regulatory enforcement actions, like an enforcement action or consent order. You might think that your service provider’s issues don’t affect you, but that’s not always the case. The truth is that consent orders often […]

Facebook is Removing Certain Filters (But We’re Not)

We wanted to bring some recent news to your attention because it could affect certain advertising campaigns across the lending industry. Earlier this year, Facebook agreed to change the way advertisers can use filters in industries like credit, lending, and housing. We wanted to make sure our partners are aware of this change. What Is […]

Different Types Of Short Term Consumer Loans Available

Many people turn to short-term consumer loans when they are in need of quick funds. This money can be used to pay for electricity, food, emergency supplies and gas. There are no restrictions on how the money can be spent. That is why there is a lot of flexibility offered to the borrower. There are […]

Glossary

A AdWords: An advertising service offered by Google for its search engine. Analytics: Analytics are reports on ad campaign data, showing you the numbers and comparisons of everything to help you make future decisions. Analytics can be provided to you by your publisher network, AdWords, or another service. B Back end: The “behind the scenes” […]

Pay Per Call Publisher Marketing Methods, Ideas, and Tips

What Pay-Per-Call Marketing methods can be used to generate phone leads? With so many different ways to connect with consumers these days, it’s easy to overlook some of the options when it comes to pay-per-call marketing campaigns. There are more channels than ever before when you consider mobile apps, social media, and online messaging platforms. […]