For Publishers

Best Halloween Costumes for Publishers in 2021

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best-halloween-costumes-for-publishers-in-2021
For Publishers
For Publishers

Best Halloween Costumes for Publishers in 2021

Two years ago you may have been talking to your co-workers about what Halloween costume they would be wearing to the office. The administrative assistant passed around a sign-up sheet to anyone who wanted to contribute to the Halloween office party potluck. An office Halloween celebration was in the works!  On Halloween, some of you ...

fcra-lawsuits
For Publishers
For Publishers

FCRA Lawsuits Are on the Rise; What Can You Do To Protect Yourself?

Previously, we covered a rise in ADA-related lawsuits and provided a few actionable steps to assist with your compliance efforts. This week, we spotlight another type of litigation that’s gaining momentum — FCRA lawsuits. What Is the FCRA and What Does It Do? The Fair Credit Reporting Act (FCRA) is legislation aimed to ensure the ...

cookie-less-world
For Publishers
For Publishers

Google Is Betting On a Cookie-Less World—What Does This Mean for You and the Digital Marketing Industry?

On Tuesday, January 14, 2020, Google announced its plans to phase out third-party cookies by 2022. Of course, this comes as no surprise since they announced their new initiative to develop a set of open standards called Privacy Sandbox in August 2019. This news sent shockwaves throughout the marketing ecosystem since Google accounts for 64% ...

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2021-mid-year-refresh
For Publishers
For Publishers

2021 Mid Year Refresh

As we reach the halfway mark of 2021, we’re starting to see the light at the end of the tunnel. COVID-19 cases are going down in most states, and people are getting vaccinated, anxious to return to their lives. As states start to open up and businesses return to normal, it’s crucial to take a ...

payday-offers-and-marketing-channels
For Publishers
For Publishers

Payday Offers and Marketing Channels

How you can take advantage of the massive opportunity with Payday Offers, plus the best Channels and Tactics for promotion. It’s no secret that the Lending Industry is vast. There’s a loan for just about every type of consumer. At LeadsMarket, we’ve learned what are the different ingredients of success within the small-dollar loan market. ...

tips-on-marketing-strategies-to-face-a-recession
For Publishers
For Publishers

Tips on Marketing Strategies to Face a Recession

Table of Contents How Can Marketing Help?What Can You Do?Where should I focus my campaigns? As the COVID-19 situation continues to evolve, and the status quo seems to change every hour, with the only constant being uncertainty. While it may seem incredibly challenging to operate without a script, you aren’t the only one that’s feeling ...

what-is-pay-per-lead
For Publishers
For Publishers

What Is Pay Per Lead?

Table of Contents What is Pay Per Lead?How Does Pay Per Lead Work?LeadMarket’s Pay per Lead Affiliate Program Pay per Lead is an integral part of our business model here at LeadsMarket. While this practice originated in the ’90s, it continues to play a massive role in the world of e-commerce, regardless of the vertical ...

the-history-of-subprime-personal-loans
For Publishers
For Publishers

The History of Subprime Personal Loans

Table of Contents Payday LoansInstallment LoansPersonal LoansThe distinctions between these loan types.Current Trends In this post, we will discuss information and details about subprime loans. This will serve as an introduction to the different types of subprime loans available, their consumer base, and the differences of each one. First, how does the lending industry generally ...

ada-lawsuits-on-the-rise
For Publishers
For Publishers

ADA lawsuits on the rise

In this post, we want to highlight a current trend that is showing no signs of slowing down. We’re talking about the rise of ADA lawsuits against websites both big and small. This is a result of the digital age we live in, where more and more people utilize the internet for their day-to-day activities.  ...

history-of-lead-generation
For Publishers
For Publishers

History of Lead Generation

Table of Contents Where Was Lead Generation Born?Are They Still Around?What Does Lead Generation Look Like Today? Here’s a fantastic video on our YouTube channel that summarizes this blog post. In these uncertain and unprecedented times, it can seem like everything is up in the air. While change can be a scary thing, it can ...

is-your-lead-provider-in-regulatory-danger
For Publishers
For Publishers

Is your lead provider in regulatory danger?

In this industry, it’s vital to consider the history of your leads provider, and whether or not they are subject to regulatory enforcement actions, like an enforcement action or consent order. You might think that your service provider’s issues don’t affect you, but that’s not always the case. The truth is that consent orders often ...

facebook-is-removing-certain-filters
For Lenders
For Lenders

Facebook is Removing Certain Filters (But We’re Not)

Table of Contents What Is Facebook Changing?Why Is Facebook Doing This?What About LeadsMarket?What is “Disparate Impact” Discrimination? We wanted to bring some recent news to your attention because it could affect certain advertising campaigns across the lending industry. Earlier this year, Facebook agreed to change the way advertisers can use filters in industries like credit, ...

different-types-of-consumer-short-term-loans-available
For Publishers
For Publishers

Different Types Of Short Term Consumer Loans Available

Table of Contents Payday LoansCash AdvancesPayday Advances Many people turn to short-term consumer loans when they are in need of quick funds. This money can be used to pay for electricity, food, emergency supplies and gas. There are no restrictions on how the money can be spent. That is why there is a lot of ...

glossary
For Publishers
For Publishers

Glossary

A AdWords: An advertising service offered by Google for its search engine. Analytics: Analytics are reports on ad campaign data, showing you the numbers and comparisons of everything to help you make future decisions. Analytics can be provided to you by your publisher network, AdWords, or another service. B Back end: The “behind the scenes” ...

pay-per-call-marketing-methods
For Publishers
For Publishers

Pay Per Call Publisher Marketing Methods, Ideas, and Tips

Table of Contents What Pay-Per-Call Marketing methods can be used to generate phone leads?Email to callClick to callSMS to CallBanner to callWebsite to callHold to callRadio to callOnline Radio to CallTV to callFlyer to callYellow Pages to callPay Per View (PPV) to CallWhatsApp to callWeChat to callViber to callSkype to callConclusion What Pay-Per-Call Marketing methods ...

making-big-money-by-promoting-auto-loans
For Publishers
For Publishers

Making Big Money by Promoting Auto Loans

Table of Contents Create Unique Niche KeywordsFulfill a Desire or WantPut the Focus on Sales Leads Auto loans have long been a lucrative business. Like with homeownership, having an auto loan creates collateral that the loan company can use in case the loan goes into default. This makes an auto loan one of the most ...

promoting-payday-loans-without-ppc-marketing
For Publishers
For Publishers

Promoting Payday Loans Without PPC Marketing

There seems to be offers galore and business models coming from all different sides to help you make money in internet marketing. These aren’t usually about a service or product. Instead, they are advising you on how to target your audience. One of the most straightforward and most effective ways to do this has been ...

tips-for-how-to-become-a-payday-loan-publisher
For Publishers
For Publishers

Tips for How to Become a Payday Loan Publisher

Table of Contents Research ProvidersAsk About SupportReach Your CustomersAdd a Marketing PlanUnderstand Payment Terms Payday loans have become a controversial topic. However, the fact still remains that there is still a popular need for such services. The large fees and high interest rates of these loans are what make them worth the risk to lenders, ...

20-ways-to-boost-online-lead-generation
For Publishers
For Publishers

20 Ways to Boost Online Lead Generation

Table of Contents 1. Engagement2. Infographics3. Add a Thank You CTA4. Remarketing5. Gathering Data6. Starting a Podcast7. Radio Guest8. Guest Writer9. Promote Clients10. Using Influencers11. Volunteer as a Source for a Reporter12. LinkedIn Searches13. LinkedIn Publishing14. Display Studies and Reviews on Social Media15. Other Social Media16. Alliance17. Newsjacking18. Combining Social Media with Email19. Online Open ...

car-loan-options-described
For Publishers
For Publishers

Car Loan Options Described

Table of Contents A Home Equity Loan Can Finance A Vehicle PurchaseGet A New Car Loan to Finance The Original PurchaseAuto Refinance Loans Help When Financial Circumstances ChangeLease Buyout Loans Provide Purchase Financing When the Lease Expires When a car is purchased, there is a good chance that the buyer will ask for a loan ...

how-a-banner-ad-can-attract-attention
For Publishers
For Publishers

How a Banner Ad Can Attract Attention

Table of Contents Design an ad that demands attentionMake it unusualPlace your ad in the best spots on the pageBe specificEmphasize your best selling pointPlace a strong appeal to action in your adConclusion Some website designers dismiss banner advertisements as ineffective. They say that most Internet users do not even notice them, that they do ...

weighing-the-pros-and-cons-of-short-term-personal-loans
For Publishers
For Publishers

Weighing the Pros and Cons of Short-Term Personal Loans from a Consumer Point of View

Table of Contents Flexible Payback PlansBad Credit ApprovedShort-Term CommitmentCash TodayCollateral is UnnecessaryCompounding the Debt ProblemExcessive Interest Emergencies happen every day in life, from faulty car transmissions to medical injuries. In most cases, consumers will need instant access to cash to pay off these emergency items. When savings isn’t available, it’s possible to turn to a ...

5-proven-tactics-for-increasing-leads-and-improving-your-loan-marketing-strategy
For Publishers
For Publishers

5 Proven Tactics for Increasing Leads and Improving Your Loan Marketing Strategy

Table of Contents 1. Take a Closer Look at Your Email Marketing2. Don’t Underestimate Responsive and Mobile Design3. Don’t Skimp on Graphics4. Boost Your Posts on FacebookEncourage ReviewsIn Review Loan marketers are working around the clock to devise fresh marketing strategies for the new year. Here, we’ll discuss a few tactics for not only getting ...

the-importance-of-mobile-website-optimization
For Publishers
For Publishers

The Importance of Mobile Website Optimization

Table of Contents Optimizing Content for MobileImages on Mobile DevicesNavigating ContentClickable Contacts Everyone knows how popular mobile has become. In 2015, mobile surpassed desktop in terms of traffic. This trend is likely to continue. As a result of this development, you have to make sure that your website is optimized for mobile. Optimizing Content for ...

small-networks-vs-large-networks
For Publishers
For Publishers

Small Networks vs. Large Networks (What To Look For)

When you work with LeadsMarket, you get increased opportunities, advanced tools, and strategies to improve performance and compliance–all of which can lead to higher payouts.

measuring-epls-across-networks
For Publishers
For Publishers

Learn how to REALLY measure EPLs across lead networks

Looks can be deceiving – this statement could apply to a variety of different situations, including your marketing data. We understand the importance of data-driven decision making in the online space, but sometimes the numbers don’t tell the entire story.

8-costly-myths-from-other-payday-loan-networks
For Publishers
For Publishers

8 costly myths from other payday loan networks

At LeadsMarket, we know how to convert your leads into revenue. That’s why we don’t rely on tricks or false claims to get your business. We simply deliver results.

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